Director Profiles
Mahesh Basera
Managing Director
Mahesh Basera is a seasoned professional with over 25 years of extensive experience in pharmaceutical sales management. Holding a bachelor’s degree in science, he has established himself as a leader in customer management and market expansion. His deep understanding of the pharmaceutical landscape, combined with his strategic approach, has enabled him to consistently drive growth and success throughout his career.
Mahesh’s core expertise lies in his ability to manage and build long-lasting relationships with healthcare professionals (HCPs) and customers. His insights into customer needs and market trends have been instrumental in helping Optimacure develop effective go-to-market strategies. His keen understanding of both the healthcare sector and customer behaviours has shaped Optimacure approach to expanding its market reach and delivering innovative solutions that meet real-world needs.
As the Managing Director of Optimacure, Mahesh continues to lead with vision and precision, ensuring that the company’s strategies align with the evolving demands of the healthcare industry while staying focused on customer satisfaction and market leadership.
Ekta Basera
Founder & Director
Ekta Basera is a young and exceptionally talented IT professional with a master’s in computer applications (MCA) from IP University, New Delhi. With deep expertise in Information Technology and Artificial Intelligence (AI), Ekta has consistently demonstrated her ability to drive innovation and leverage advanced technologies in healthcare.
Her career spans multiple projects within the healthcare technology sector, where she has applied her rich knowledge to create impactful solutions aimed at enhancing patient care. Ekta is passionate about improving the quality of life for patients through her work, focusing on innovative medicinal approaches, particularly through her contributions at Optimacure. Her work with Optimacure underscores her dedication to advancing healthcare through the integration of AI and IT, ensuring that medicine is both effective and accessible.
Ekta’s leadership is defined by her commitment to blending technology with healthcare, driving transformation in how patients experience care. Her vision of merging tech innovations with life-saving solutions continues to be a cornerstone in her journey toward reshaping healthcare for the better.
Mamta Basera
Founder & Director
Mamta Basera is a highly experienced professional with a master’s in arts and over 20 years of rich experience working closely with the government sector. Throughout her career, she has been involved in numerous projects that have deepened her understanding of the critical gaps in healthcare access and delivery.
Her extensive background in collaborating with government bodies has equipped her with unique insights into the structural and logistical challenges that communities face, particularly when it comes to healthcare. With a steadfast dedication to addressing these gaps, Mamta has committed her expertise and passion to ensuring that affordable medicine reaches even the most underserved populations.
As a key figure at Optimacure, Mamta has focused her efforts on bridging the healthcare divide, working tirelessly to provide accessible and affordable medicinal solutions to the last mile of individuals. Her vision and commitment have not only advanced the company’s mission but have also had a transformative impact on the quality of life for countless people.